How can loyalty programmes improve brand loyalty?

How can loyalty programmes improve brand loyalty?

Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be imp...

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Bibliographic Details
Main Authors: Jonathan, Gideon Mekonnen, Kapetanakis, Anna
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för ekonomi 2015
Subjects:
Brand loyalty
loyalty programmes
customer loyalty
retail industry
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934

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