How can loyalty programmes improve brand loyalty?
Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be imp...
Main Authors: | Jonathan, Gideon Mekonnen, Kapetanakis, Anna |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2015
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934 |
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