From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration
Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seita...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Företagsekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453 |