Branding for startup companies in Sweden : A study on startups brand building

Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. Results and Conclusion: The findings suggest that the design of a brand (name...

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Bibliographic Details
Main Authors: Lagerstedt, Markus, Mademlis, Athanasios
Format: Others
Language:English
Published: Högskolan i Gävle, Företagsekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23705