Branding for startup companies in Sweden : A study on startups brand building
Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. Results and Conclusion: The findings suggest that the design of a brand (name...
Main Authors: | Lagerstedt, Markus, Mademlis, Athanasios |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Företagsekonomi
2017
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23705 |
Similar Items
-
Co-creation of Brand Value In Startups
by: Noor, Sabbir Hasan, et al.
Published: (2021) -
Startup Branding: Empirical Evidence among Slovenian Startups
by: Matej Rus, et al.
Published: (2018-03-01) -
Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups
by: Kempff, Marcus
Published: (2018) -
Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar
by: Alkhalil, Cindy, et al.
Published: (2017) -
Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach
by: Akram Ghelichkhan, et al.
Published: (2020-07-01)