Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden
Abstract Title: Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden. Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650 |