The Impact of Facebook Communication on Fashion Clothing Buying Decision: A study on University of Gävle Students
Aim: This research aims to discuss and analyze the different impacts and influences Facebook communication has on the buying behavior of consumers, taking the students of University of Gävle as a case study. Methodology: The adopted methodology is based on a questionnaire carried out through a quant...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2017
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24713 |