The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products

Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Co...

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Bibliographic Details
Main Authors: Andersson, Simon, Persson, Gustaf
Format: Others
Language:English
Published: Högskolan i Gävle, Företagsekonomi 2019
Subjects:
Country-of-origin
COO
Country-of-origin effects
Product evaluation
Cultural differences
Made in China
Consumer behaviour
Purchase decision
Trust
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29315

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29315

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