Influence of Guanxi and Trust on Business to Business relationships in the Chinese market
Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. A case study, with semi-structured interview questions and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Företagsekonomi
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29359 |