Influence of Guanxi and Trust on Business to Business relationships in the Chinese market
Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. A case study, with semi-structured interview questions and...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Företagsekonomi
2019
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29359 |