Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.
Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ percept...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Institutionen för ekonomi
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3014 |