Impact of relationship marketing on customer loyalty in banking sector of UK.
Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer s...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33469 |