Search Engine Optimization and the connection with Knowledge Graphs

Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were int...

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Bibliographic Details
Main Author: Marshall, Oliver
Format: Others
Language:English
Published: Högskolan i Gävle, Företagsekonomi 2021
Subjects:
SEO
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165