The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35225 |