The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and a...
Main Authors: | Iqbal, Tahir, Khan, Md Nazmul |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2021
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35225 |
Similar Items
-
Is There Such A Thing As Too Much Intelligence? : A qualitative study exploring how Born Global e-commerce companies are working towards adopting Artificial Intelligence into their Customer Relationship Management Systems
by: Bäckström, Amanda, et al.
Published: (2018) -
The application of Artificial Intelligence (AI) in Human Resource Management: Current state of AI and its impact on the traditional recruitment process
by: Johansson, Jennifer, et al.
Published: (2019) -
The Power of Business Intelligence on the Decision-Making Process at Linkoping University A Case Study
by: Lahbi, Hoda
Published: (2018) -
The dilemma of implementation of Integrated marketing communication
by: Li, TianLi, et al.
Published: (2018) -
The impact of intellectual capital on the Pharmaceutical and Food Industry company’s financial performance : By using Data Envelopment Analysis in the Tehran Stock Exchange
by: Assadi, Soolmaz, et al.
Published: (2020)