To the Next Level : Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic

To the Next Level : Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic

Aim: The aim of the study is to investigate the influence of social media in building brand and relationship for sport organisations during a global pandemic.   Methodology: The methodology in this study is built on a qualitative method based on a inductive approach. The authors conducted semi-struc...

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Bibliographic Details
Main Authors: Addo, Richard Amankwah, Mancuso, Giancarlo
Format: Others
Language:English
Published: Högskolan i Gävle, Företagsekonomi 2021
Subjects:
Relationship Building
Brand Building
Interaction
Engagement
Social Media
Sports Organisations
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36210

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36210

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