Brand development of H&M
These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfull...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Institutionen för ekonomi
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-5316 |