STRATEGISK KOMMUNIKATION OCH KOMMUNIKATION AV STRATEGIER : en intervjustudie kring en organisations kommunikation gällande strategier och mål
Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations’ visions, strategies and goals. But many employees do not know the organization’s overall strategies and goals, nor how well the organization achieves these. The aim of this stu...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Gävle, Ämnesavdelningen för pedagogik
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6411 |