Changing the Game : a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing
Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. Method...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6796 |