Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. Within the subject services, the study has aimed towards finding the differences –and similarities betw...

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Bibliographic Details
Main Author: van der Deijl, Wesley
Format: Others
Language:English
Published: Högskolan i Gävle, Institutionen för ekonomi 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-692