How retailer’s customer loyalty program can influence the channel power and the relationship with manufacturer
Aim: The aim of this study is to investigate how retailer’s customer loyalty program can influence the channel power and what relationship between retailer with manufacturer can be created when channel power changes. Method: A case study was adopted, and a qualitative research and face-to-face int...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6956 |