The competitive advantage of IKEA and IKEA in China
Abstract Title: The competitive advantage of IKEA and IKEA in China Author: Zhi Li Supervisor: Lars Steiner Purpose: The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview w...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Ämnesavdelningen för industriell ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7024 |