Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University
Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand through marketing communications. The paper discussed each stage of the buying process. With models like these it is possible to measure the number of consumers who occupy the different stages. Metho...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7290 |