Analyzing the Challenges and potential Opportunities for a Swedish Newly Established Firm when entering the Chinese Food Market : a marketing study for BIM in Zhuhai City
China has become one of the largest markets for business investments. A great number of foreign companies have showed interest in the Chinese market; even more when they seen how other companies have succeeded in the crossover. However, not everyone has been lucky enough to be successful in the Chin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för bygg- energi- och miljöteknik
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7364 |