Marketing Innovation Implementation : A case study of a Chinese Pharmaceutical Company
Innovation is becoming more and more important in modern society. There is a lot of research on different kinds of innovation. Marketing innovation is one kind of innovation that has not been studied frequently before. One useful definition of marketing innovation is new ways which companies can mar...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7468 |