Entering a new regional market within the technical consultant business
Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of th...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7654 |