Service Marketing in Cross-Cultural Envirorment : the Case of the Philippines
The aim of this research is to analyse how adaptation / standardisation, trust and network development counter the challenges created by intangibility and heterogeneity of service in the case of Philippine Gamma Knife Incorporated. This research used qualitative data that were gathered through unstr...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9756 |