TV-profiler på TV4 : En studie om hur TV4 arbetar med personliga profiler
In the media world today it is important for TV-companies to differentiate since the number of competitors has increased. The competition is more complex today because of the possibility to broadcast throughout satellite and cable. As a company you need a strong brand in order to differentiate th...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Kalmar, Institutionen för kommunikation och design
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1137 |