Frontlinjen, Persson & Madonna : En uppsats om personer som bärare av varumärken
The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today’s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers’ attention and consu...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Handelshögskolan BBS
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1221 |