Internt blir Externt? : En studie om intern varumärkesbehandling i kreativa miljöer
To work actively on creating value for brands is not an easy task. There are so many brands out there today and major strategies are required to stand out among all of them. The purpose of this study is to see whether companies that usually help other companies to enhance the value of their brand, a...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Institutionen för kommunikation och design
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1786 |