A discussion of motivation for creativity within the business context : From the perspective of the Generation Y
Creativity is one of the “hottest” words in today’s business world. Especially in the trend ofglobalization and fast development of the modern technology, creativity has become the mosteffective way for companies to survive and stay competitive in global market.Due to the importance of creativity, v...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2009
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1792 |