Strategisk kommunikation i försäkringsbranschen : En fallstudie av Svenska Sjös marknadskommunikation
Abstract Author: Fredrik Jansson Title: Strategic communication in the insurance, a case study of Svenska Sjö marketing communications Level: BA Thesis in Media and Communication Studies For companies that offer equal products, where it is difficult for the consumer to see the different between t...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Institutionen för kommunikation och design
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1920 |