Good Morning, Vietnam! : En studie om hur svenska medieföretag bör gå tillväga för att effektivt anpassa sig till den vietnamesiska kulturen
Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be cons...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Institutionen för kommunikation och design
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1951 |