Supplier Motivation : A case study of Scania in the Ecuadorian market
Globalization has made it easier for multinational companies (MNC) to expand theirmarkets and sell their products abroad by means of dealers. Different characteristicssuch as size, growth rate, and number of competitors determine profitability of thedifferent markets. When dealers belong to marginal...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2110 |