Mash It Up! : En studie av musikfestivalers digitala marknadsföring och dess framtidsutsikter
The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Handelshögskolan BBS
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2202 |