Tailor-made : En studie om skräddarsydda produkter på internet
The purpose of this study is to describe and analyze how companies offering tailor made products on the internet, can work with their marketing and their customer relationships. The study will answer the purpose from a service management perspective and there will also be presented theories from an...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Handelshögskolan BBS
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2913 |