Integration av handel i ett platsvarumärke : en fallstudie av Västervik
The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik. This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected re...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-428 |