Skräddarsydd Skönhet : Etableringsmöjligheter av etnisk kosmetik på den svenska marknaden

This is a project in Entrepreneurship and Creativity on masters’ degree. The purpose was to verify whether the Swedish retail trade within the beauty care business was ready for an in-troduction of colour cosmetics. Through the qualitative research grounded theory, I made several phone interviews wi...

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Bibliographic Details
Main Author: Danielsson, Louise
Format: Others
Language:Swedish
Published: Högskolan i Kalmar, Handelshögskolan BBS 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-465