Sail or not to sail? : How to use a ship as an event marketing tool to promote a country
Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. Countries need to make themselv...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-725 |