Sail or not to sail? : How to use a ship as an event marketing tool to promote a country
Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. Countries need to make themselv...
Main Authors: | , |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-725 |