Den offentliga sektorns Employer brand med målgruppen generation y : En undersökning om hur den offentliga sektorn kan utveckla sitt employer brand för att attrahera och kunna kommunicera med generation Y.
A large generation shift is coming, where the precious generation, so called “Baby Boomers” which are born between 1946 and 1964 will be replaced in the labor market by the new generation, also known as “Generation Y” which refers to individuals born between 1980 and 1999. This generation shift has...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Skövde, Institutionen för handel och företagande
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-17963 |