Grön marknadsföring i detaljhandeln
The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer. The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Skövde, Institutionen för teknik och samhälle
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6109 |