Financial Institution’s Media Strategy : With respect to the Swedish financial market

Financial Institution’s Media Strategy : With respect to the Swedish financial market

Financial experts from various financial institutions are often seen in media. Media’s objec-tive towards the society is to report occurring events of interest to its audience. Media ap-pearances through giving expert opinions, is for financial institutions costless and a reason-ably effective way o...

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Bibliographic Details
Main Authors: Johansson, Markus, Arvidsson, Ola, Zerihoun, John
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2008
Subjects:
Financial Institutions
Media Strategies
Gatekeepers
Analysis
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1112

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1112

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