Financial Institution’s Media Strategy : With respect to the Swedish financial market
Financial experts from various financial institutions are often seen in media. Media’s objec-tive towards the society is to report occurring events of interest to its audience. Media ap-pearances through giving expert opinions, is for financial institutions costless and a reason-ably effective way o...
Main Authors: | Johansson, Markus, Arvidsson, Ola, Zerihoun, John |
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Format: | Others |
Language: | English |
Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2008
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1112 |
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