Understanding value formation : A study of marketing communications practices at the food retailer ICA

Understanding value formation : A study of marketing communications practices at the food retailer ICA

ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing p...

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Bibliographic Details
Main Author: Ots, Mart
Format: Doctoral Thesis
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Media Management and Transformation Centre 2010
Subjects:
value
ICA
marketing
practice theory
retailing
communications
customer magazines
CRM
advertising
värde
marknadsföring
dagligvaruhandel
marknadskommunikation
reklam
kundtidningar
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12310

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12310

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