Sociala Medier som kommunikationskanal för B2B-företag
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications. We have studied how companies can use social media, for example evolving the organization, developing products/s...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Tekniska Högskolan, Högskolan i Jönköping, JTH, Data- och elektroteknik
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12514 |