Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

Cause-Related Marketing : How Swedish fashion retailers increase purchase intentions by doing good

The aim of this study is to investigate what factors are important when implementing cause-related marketing within the Swedish fashion retail market, in order to change the purchase intention of customers. Cause-related marketing (CRM) is a widely used marketing tool within the Swedish fashion indu...

Full description

Bibliographic Details
Main Authors: Bador, Aida, Low Pei San, Sarah, Manouchi, Meriem
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management) 2010
Subjects:
Cause-related marketing
Corporate Social Responsibility
Fashion Retailers
Altruistic Behaviour
Purchase Intention
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12709

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12709

Similar Items