Risky Business : Does recognition reduce uncertainty of the movie industry global box office revenue? * of the movie as a one-liner to reflect the characteristics of the movie industry. notifies that Risky Business (1983) is a comedy-drama movie starring Tom Cruise. The writer intentionally uses the name Master Thesis
Introduction Movies are considered entertainment goods. Entertainment is one of the experience industries. Intangibility, perishability and heterogeneity are the most significant characteristics of the movie industry. An emotional reaction of consumers cannot be calculated in the same sense that mos...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12795 |