Local Celebrity Endorsement : Can You Go Far by Staying Close?
Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. Even though many marketing strategies exist, i...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12853 |