Corporate Identity : Communication as a key component
Problem: In the world of today’s business, there is a trend for investors not only to base their decisions whether to invest in a company on the basis of its financial results. These days more features are taken into consideration. Corporate identity is a crucial aspect to bear in mind for investors...
| Main Authors: | , , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1327 |