Revenue and creativity : Disentangling demand creating attributes in movies
This paper’s aim is to outline a general model of the indicators of box office revenue for the top performing movies in history. The experience industry is different from most other in that the consumer good consist to a large extent of an emotion arousal. It thus lacks many of the features of norma...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1337 |